10 AI Marketing Predictions for 2025

Welcome, night owls. 🌙

The AI marketing landscape never sleeps, and neither do the opportunities. While most marketers are dreaming, we're here catching the latest breakthroughs that'll shape your tomorrow.

Things have been quiet over the holidays (as they should be), but that gives us the perfect chance to look ahead at what 2025 has in store.

What's brewing tonight:

• My 10 predictions on how AI will impact marketing in 2025!!

Let’s dive in.

1. Text-To-Video Gets Extremely Realistic

If you want to know what the quality of video will be, just go back roughly 1.5 years to see where images were. Videos are just images in rapid succession, so we will see AI videos as good as AI images from July (which were very good). Just look at what Sora and Google's Veo 2 are already putting out today.

That means AI videos will be an integral part in commercials, ads, and social media content. Just check out Coca Cola's 2024 holiday commercial - it was entirely AI generated and most people had no idea. The technology is already at a point where it can create content that looks completely real and by the end of 2025 it will be a brand staple.

2. AI Won’t Replace Your Graphic Designer in 2025

Design is too complex and multi-layered for current AI approaches to handle. Text manipulation, advanced layouts, and seamlessly incorporating logos and products - these are all things AI just can't crack yet.

Will there be tools that help graphic designers? Yes, but there won't be a "ChatGPT moment" where everyone panics about being replaced. Design requires understanding hierarchy, flow, brand consistency, and dozens of other nuanced factors that AI just isn't equipped to handle yet.

Here are a few graphic design tools that I think have potential, but are too simple for now:

1. Ideogram.ai

2. Playground.com

3. recraft.ai 

3. Hiring Marketing Automation Experts Will Be Very Popular

Marketing teams should really hire an expert at Gumloop.com or Make.com to come and overhaul their existing operations for the AI age. This isn't optional anymore - this will be one of the most sought-after roles in 2025. The ROI is clear from day one.

People constantly ask me what they should be doing with AI in their business, and this is always my first recommendation.

Here's why: The best AI use cases are unique to your specific situation. I can't just list out generic problems and solutions. But an AI automation expert? They'll dive deep into your operations, identify the perfect opportunities, and build systems that actually work for your team.

4. Every AI Model Gets Eyes And Ears

ChatGPT, Claude, and Perplexity all become fully multi-modal. What that means is these models are now able to analyze video files, see what's happening on your screen in real time, and see what's happening on your camera in real time. No more being limited to just PDFs, images, or voice notes.

If you haven't played around with Google AI studio's real-time vision, stop reading this and go play with it. You can share your screen with Gemini, and it can give feedback on anything, in that moment.

Now remember - this is just the developer platform, meaning a lot of people will be building specific use cases on top of this.

Think design co-creators watching your screen in Canva and Adobe, video editing assistants that can see exactly what you're working on, and presentation feedback tools analyzing your delivery in real-time. This will be very popular in 2025.

5. We See The First AI Social Media Platform

TikTok was truly the first social media company that was built upon machine learning. It learned the type of content you liked, and showed you that.

I think in 2025, someone will preview or maybe even launch a social media platform where instead of it just learning and showing you the content it thinks you will like (like TikTok or any FYP), it will literally create that content for you.

There have already been hints of OpenAI building a social media platform, and this would be my guess on what that would be. We are already seeing music get to that point, where AI can generate songs based on your style and artist selection.

Do I think this will be successful? No. But I think someone will be able to raise a lot of money to build it.

6. Humans Start Learning How To Market To AI

If you did not see Claude's demo of their model that can take control of your computer and make decisions for you, you should really go check it out. I honestly think we will live in a world where we mainly just talk to AI and tell it to do things, not needing to control the mouse or keyboard.

So when I tell my AI agent (someday) to search TikTok, Reddit, and Perplexity for the best running shoes for men, it processes data differently than we do. We like to find people like us. AI doesn't think like that - it takes all the data points it knows about me and finds the answer with the highest probability of my preferences.

I think by the end of 2025, people will start teaching others how to market to AI. Kinda crazy.

7. 2025 Is The Year Of Scaling Creativity

AI has made it easier to create content faster. Just look at this:

• I created a digital clone of myself - I technically no longer need a nice camera to film me

• AI UGC means no more waiting weeks to get content from creators

• ChatGPT/Claude can write your social posts in seconds

• Some creators are making hundreds of videos per month with faceless AI content

This wasn't possible 3 years ago, and it's forcing us to rethink content creation. In 2025, just being creative won't be enough, and just posting a lot won't be enough either. The best marketers will figure out how to do both. That means you need to create more ads, more social media content, and more everything. The only way we can do this is with AI.

Some of my favorite tools to help make better content:

1. argil.ai 

2. arcads.ai

3. getpoppy.ai

8. Search Finally Shows Cracks Of Fragmentation

Google has been the 800-pound gorilla in the room for years. But I think times are changing with AI. First, we have Perplexity, ChatGPT, Meta, and I'm sure Claude will roll out an internet feature soon. Now those are currently tiny compared to Google, but the more people try AI, I think the less likely they are to just use Google. Especially people under the age of 30.

That leads to my next point - TikTok is already a very powerful search engine. Along with Instagram and other platforms, Gen Z and Gen Alpha are going to have way more options to find products or items outside of Google. Now, Google is still at 90% market share. But I wouldn't be surprised if that number dropped to 80% - 85% by the end of 2025.

9. AI UGC Gets Very Creative

Initially, we were introduced to AI UGC with just people talking in front of a camera - kinda boring. It worked well if you mixed in real content from actual creators, but that was about it. Now platforms like Arcads keep pushing the boundaries of what's possible, and tools like Argil AI even let you customize the gestures in AI clones.

In 2024 we saw products get involved in these videos, we saw AI-street interviews, and I think that level of creativity will keep getting better and better. It all comes down to the training video, and these platforms will keep innovating to make it less robotic. Do I think the FTC will eventually crack down harder? Yes. But not yet.

In 12 months from now, you will be shocked by what AI UGC looks like. The diversity and quality of content will be miles ahead of where we are today.

10. AI Agents Are "Meh" for Marketers

If you are unfamiliar with AI agents, check this newsletter where I do a deep dive. Every tech giant will be rolling out agentic workflows but I think marketers will be disappointed. Microsoft announced agents, Google did too, and OpenAI is releasing theirs shortly.

So, why am I bearish on agents for marketing specifically? It will require too much intervention at each step to make them worth it. Don't get me wrong - agents will be great for other tasks. Imagine telling an AI to plan your entire vacation: it researches flights, confirms your preferences, books tickets, finds hotels that match your style, makes those reservations, and handles all the little details in between. That's powerful.

But marketing requires too much nuance and creativity for current AI agents to handle effectively. 2026 will be the big year for agents in marketing.