AI Agents Are Coming For Marketing Jobs (Here's How to Keep Yours)

Welcome, night owls. 🌙

The AI marketing landscape never sleeps, and neither do the opportunities. While most marketers are dreaming, we're here catching the latest breakthroughs that'll shape your tomorrow.

What's brewing tonight:

• OpenAI joins the race for AI agents (and why marketers should care)

• What are AI agents and what can they actually do right now?

• The difference between agents and automations

• Your step-by-step guide to getting started with agents

• The tools you need in your automation stack

Let’s dive in.

🕵️‍♂️ OpenAI Joins The AI Agent Race

The rundown: OpenAI is jumping into AI agents with "Operator," expected to launch in January. While everyone's focused on ChatGPT and image generation, the real revolution is happening in the background: AI that can actually DO things, not just talk about them.

The details:

• OpenAI's Operator will be able to perform web browser-related tasks - think booking flights, writing software, and managing your workflow

• We're seeing a shift from AI that suggests actions to AI that takes actions

• Just today OpenAI announced that ChatGPT can now control your apps on your desktop

• This follows Claude and Google's recent demos of AI controlling computer screens

• On top of that, HubSpot's CTO created agent.ai - a marketplace where you can "hire" AI agents

• We can’t leave out Meta from the party - Zuck also predicts we'll have billions of AI agents in the future

Why marketers should care: Here's the truth that nobody wants to say out loud: marketing teams are overstaffed for the AI era. Tech companies didn't do layoffs because they were struggling - they did them because AI is making many roles redundant. The same wave is coming to marketing, so today’s newsletter is on how you can stay ahead.