8 Ways I Actually Use AI (My Full Process) 💻

Welcome, night owls. 🌙

Pretty quiet week in the AI + marketing world. No crazy releases, no major new tools, no super impressive updates that'll truly impact marketing (at least until next week).

So instead of forcing news that isn't there, I thought I'd pull back the curtain and show you exactly how I use AI in my daily work. Not the theoretical stuff - the actual tools and processes I use to write better, work faster, and grow my business.

What's brewing tonight:

• A day in my life: How I really use AI for work

• 6 interesting AI posts I found this week

• The only 6 AI tools I actually pay for (and why)

Let’s dive in.

How I Use AI Every Day (The Full Breakdown)

Creating LinkedIn Content That Sounds Like Me:

Almost every day, I need to post something on LinkedIn to keep momentum going - especially now that my content is hitting 6M+ views monthly.

Now I know what works on LinkedIn: Short sentences. Hooks that grab attention. Personal stories. The problem? Writing these used to eat up 45 minutes of my morning. Every. Single. Day.

I've seen people try to solve this by just copying and pasting prompts into ChatGPT. The result? Content that sounds like every other AI-written post on LinkedIn.

So I built something different. I wanted something that could write like me, not like a robot. Here's what I did:

1. Gathered about 15 of my best-performing posts

2. Added in some viral posts from other creators I respect

3. Created a Claude project (think CustomGPT but with more flexibility)

4. Trained it on what makes these posts work:

   • How I structure hooks

   • Where I add line breaks

   • When I use questions

   • My actual writing voice

Now when I need to post, I just tell it what my image or video is about, and it writes exactly like I would - but in 5 minutes instead of 45.

Ways Your Marketing Team Can Use This:

• Social Media Teams: Create different Claude projects for each brand voice you manage. One for each client.

• Email Marketing: Use your emails with the highest open/click rates as training material

• Sales Teams: Take your best-performing cold outreach messages that actually got responses

• Website Copy: Pull copy from sites you love - their headlines, how they explain features, their CTAs

Practicing Client Pitches With ChatGPT Voice Mode:

Here's something most people don't think about - using ChatGPT's voice mode as your personal pitch practice partner (say that 3x really fast lol).

I had a big client meeting coming up on Tuesday, and while I knew my stuff, I wanted to be ready for any curveball questions.

Here's what I did:

1. Opened ChatGPT's voice mode feature

2. Gave it context about the client and meeting:

   • Company size and industry

   • What problems they're trying to solve

   • Who would be in the room

   • Their likely concerns about AI

3. Had it roleplay different stakeholders:

   • The skeptical COO

   • The head of IT

   • The budget-conscious CFO

4. Let it fire questions at me in real-time:

   • ROI expectations

   • Implementation timeline

   • Resource requirements

   • Security concerns

It's honestly like having a conversation. You can't prepare scripted answers because you don't know what it's going to ask. Plus, hearing the questions out loud forces you to think on your feet.

Ways Your Marketing Team Can Use This:

• Sales Teams: Practice handling objections for new product launches

• PR Teams: Prep for media interviews by simulating tough questions

• Account Managers/CSM: Practice difficult client conversations

• New Hires: Train on common client scenarios without the pressure

• Agencies: Test different pitch angles before the real meeting

Writing This Newsletter (Meta, Right?)

Writing this newsletter takes a lot of time. I genuinely think if I wrote this whole thing word for word, it would take me 5+ hours every week. Thursdays are dedicated to getting everything written.

Here's what goes into each edition:

• Finding the stories that actually matter

• Breaking down complex AI updates into plain English

• Adding real examples of how you'd use it

• Sharing personal insights from testing everything

• Making sure it's not just another dry marketing email

I built a Claude project trained on newsletters I love (Morning Brew's conversational style, but make it AI marketing). Now instead of spending all day, I just:

• Word vomit everything I want to cover

• Let AI organize it into something coherent

• Add my final touches to keep it real

The AI isn't writing the insights or opinions - that all comes from actually using these tools. It's just helping me turn my messy thoughts into something you'd actually want to read in 10 minutes.

Ways Marketers Can Use This:

1. Email Marketing: Create a Claude project for every type of email you regularly write. Product launches, weekly newsletters, sales emails, etc.

2. Think Bigger: Claude projects work for any consistent writing you do. Monthly reports, client updates, team briefs, sales proposals - if you write it more than once, build a project for it. Build it once, save hours forever.

Automations

Here's a good one. My LinkedIn post about AI UGC went viral and got 5,800+ comments from people wanting access. Great problem to have, but also... how do you sort through 5,800 comments to find actual potential clients?

Manually? That would take weeks. Instead, I built an automation that:

• Downloads all 5,800 comments

• Visits each person's LinkedIn profile

• Categorizes them by marketing role

• Scores them 0-100 based on potential fit

• Shows me why they got that score

• Dumps everything into a Google Sheet

The scoring looks at things like:

• Company size

• Location

• Current role

• Industry

• Other relevant factors

Now instead of manually going through each profile, I have a sorted list of the highest-potential leads to reach out to. What would've taken weeks took an afternoon.

Ways Marketers Can Use This:

• I created a database of 50+ automations marketers can use. Here it is :)

Quick Hits: Other Ways I Use AI Daily

Superhuman AI: My favorite AI email tool. Just explain how you want to respond to an email, and it writes it in your voice. Saves me at least 15 minutes every day on email management.

Google AI Studio for TikTok: Feed it viral TikToks from my niche, it actually watches them and helps structure my content to match what's working. Free tool, massive insights.

HeyGen Avatar: Instead of driving to a studio for every video, my AI clone + a good editor means I can scale content without sacrificing quality. Script → AI Video → Editor adds b-roll → Done.

Database Building with Claude: Needed to document 50+ AI automations from various videos. Downloaded videos → Descript for transcripts → Claude organized everything into a database from a few prompts. Two hours of work instead of weeks.

📜 6 AI Posts Worth Your Time

• Coca-Cola's AI-Only Holiday Ad: AI's first major holiday commercial just dropped. Mixed reactions, but shows where big brands are heading with creative production.

• Microsoft's Memory Breakthrough: Microsoft claims "near-infinite" AI memory. Think chatbots that actually remember your entire conversation history - game changer for customer service.

• AI Street Interviews: AI can now generate realistic person-on-the-street style videos. Massive implications for content creators and market research.

• Perplexity Takes On Amazon: Perplexity's new shopping feature uses AI to find the best products and deals. Direct shot at Amazon's search dominance.

• AI Goes Hollywood: New startup wants to revolutionize film production with AI. Not just generating scripts - we're talking full production pipelines.

• The Ultimate AI Tool Database: Finally, a way to find the right AI tool without endless Google searches. Bookmark this one.

🛠️ The Only 6 AI Tools I Pay For

1. ChatGPT ($20/month): Daily workhorse. Quick edits, brainstorming, and the voice mode for practice pitches is unmatched.

2. Claude ($20/month): Best writing quality out there. My go-to for LinkedIn posts, newsletters, and anything that needs to sound human.

3. Perplexity ($20/month): Research that actually goes deep. Perfect for client prep and understanding new industries.

4. Gumloop ($97/month): Automation beast. If you can think of it, Gumloop can probably automate it.

5. Superhuman ($30/month): The AI email features alone save me hours each week. Worth every penny.

6. HeyGen ($29/month): My AI avatar for video content. No more studio time needed.

Why so few? Simple - most AI tools are built on these core APIs anyway. I'd rather master these than juggle 20 different subscriptions. Plus, with tools like Claude and Gumloop, I can usually build what I need instead of buying another tool.