Your First Look at AI Agents 👀

Welcome, night owls. 🌙

Good stuff this week. ChatGPT launched a task scheduler that lets you automate your work, and Arcads dropped some sweet Facebook agents. Plus, Gumloop got $17M to build out their agent platform, and Luma Labs released a new image and video model that may be better than Midjourney and Sora.

What's brewing tonight:

• ChatGPT's new task scheduler in action

• 3 Facebook ad agents that make sense

• Luma's new AI models for photos and videos

• 5 interesting AI posts you might have missed

Let’s dive in.

📅 OpenAI Drops ChatGPT Tasks: Your New AI Assistant That Actually... Assists

The rundown: ChatGPT just got a major upgrade that turns it from a chatbot into something closer to a real assistant. The new Tasks feature lets you schedule future actions and get reminders – think of it as giving ChatGPT a calendar and to-do list.

The details:

• It's rolling out to paid users first (Plus, Team, and Pro) and you'll need to specifically select "GPT-4 with scheduled tasks" to use it

• You can schedule one-time alerts or recurring updates - everything from daily weather reports to weekly news briefings

• Uses natural language for setup - just tell it what you want and when, no complex programming needed

• Can suggest relevant tasks based on your conversations (but you can decline these if they're not useful)

• Currently in beta, with more features likely coming soon

Why marketers should care: This is our first real glimpse at what AI agents might look like in practice. While starting small with basic reminders and searches, this is laying the groundwork for something much bigger. Imagine having an AI assistant that could automatically monitor your competitors' websites for changes, schedule your social posts based on engagement patterns, or give you daily briefings on your campaign performance across platforms. The key here isn't what Tasks can do today - it's what this tells us about where AI assistants are headed. We're watching the evolution from "chat with me now" to "work for me continuously," and that's going to change how we think about marketing automation.

📸 We Have a New Leader In AI Video & Image Generation

The Rundown: Luma released two new AI models this week - Photon for images and Ray2 for videos. Two things stand out here: the quality of the output and the surprisingly low cost.

The Details:

• Each image costs 1.5 cents (compared to 5-6 cents everywhere else)

• Both photos and videos look noticeably more natural than other AI tools

• You can create 5-10 second videos with Ray2

• Characters stay consistent between images and videos

• Works with reference images to match specific styles

• Available through their Dream Machine platform if you're subscribed

Why marketers should care: I'm intrigued by the pricing here. A dollar gets you about 70 different images to test - that's a lot of creative testing for basically nothing. The consistent character feature is interesting too - you could create a bunch of content with the same "person" without scheduling multiple shoots. It's not perfect yet, but the price point alone makes it worth checking out if you're doing a lot of creative testing.

🛠️ Tutorial Corner: 3 New AI Agents for Facebook Ads

If you're looking to speed up your Facebook ad creation, Arcads just released three new AI agents worth checking out. Here's how to use each one:

1. Customer Review → Video Ad Agent

   • Takes your existing product reviews

   • Turns them into video ads automatically

   • Perfect for: Social proof ads without hunting down UGC creators

   • How to use it

2. Ad Localizer Agent

   • Grabs your best performing ads

   • Recreates them in different languages

   • Perfect for: Expanding into new markets without rebuilding campaigns

   • How to use it

3. Ad Repurposer Agent

   • Studies successful ads from other brands

   • Helps adapt their format for your product

   • Perfect for: Getting inspiration from winning campaigns

   • How to use it

📜 Interesting posts

• Gemini 2.0 previews their new AI image editor that lets you control Photoshop-like features by just using text descriptions.

• FASHN, the virtual clothing platform, now generates animated try-on videos that show you how clothes move and fit from an image of yourself.

• Freepik AI becomes the first in the AI world to generate video with sound, a huge step forward for AI content creation.

• RunnerH, the AI agent platform, demonstrates an agent autonomously starting and running a business.

• The SVP of marketing at HubSpot releases his predictions for the major trends in AI in 2025.

🛠️ Tools I'm Testing

Gumloop - I'm going all in on this one... I normally test a bunch of tools, but this week I've been heads down in Gumloop's AI agent platform. With their recent $17M raise, they're clearly onto something.

It's for building AI agents that can actually handle real marketing tasks. No coding needed. If you're a marketer, this is one worth learning early - I've got a feeling this is going somewhere.

If you want to know where I experience FOMO, it’s in the future of AI agents. Trust me, learn this tool.

p.s. if you want to get paid to learn how to become cracked at Gumloop, reply to this email. Kinda looking for someone to help.